Fast loading times that inspire your visitors

No, we don’t host client projects — our own projects are hosted with us, but for client websites we assess the existing hosting and help with a switch when that makes sense. There’s a reason for this: anyone who sells hosting earns from recommending a bigger package. We earn nothing from that, so our assessment stays independent — even when it says there’s nothing to change about the hosting. Where a partnership with a hosting provider exists, we disclose it.

Not necessarily — most of the time it isn’t the server, but full-size images, too many plugins or render-blocking scripts. That’s why we measure first, before recommending anything: server response time, behavior under load, loading time up to the first visible content. If the measurement shows that hosting is genuinely hitting its limits, a bigger plan or a switch makes sense — if it doesn’t, a bigger hosting plan would only create a recurring bill without solving the actual problem. Either way, the finding comes from the measurement, not from a guess.

Because speed usually degrades gradually rather than all at once: a new plugin here, a larger image there, an extra add-on — each change is unnoticeable on its own, but together they slow the site down. A one-time optimization resets the load time, but it doesn't hold if nobody keeps an eye on it afterward. That's why we treat speed as part of ongoing maintenance rather than a single project: we measure repeatedly instead of once, so we can see when the curve starts climbing again. We can't give a timeframe for when that happens in advance — it depends on how often, and what, changes on the site.

Often you can tell from simple signs before any measurement is even needed: if an already-cached, simple page still takes a long time before anything visible appears, that points more toward large images, too many plugins, or render-blocking scripts than toward the server. A server that's too weak tends to show up differently — under load, with several simultaneous visitors, or repeatedly with errors like a timeout. Telling them apart reliably takes a measurement, not guesswork: time to first byte for the server question, image weight and script count for the setup question. That's why we always measure first before recommending anything — most of the time it's the images or the setup, less often the server itself.